Custom Branding

the classic experience

A fully custom experience meant to dig deep into a cohesive brand strategy with all the visual design elements you need to serve your long-term business goals.

elevated, elegant, and completely custom

  • You're not only looking for a beautiful brand, but also deeper insight on positioning yourself in your industry and setting long-term goals. 

  • You're looking for a brand built to last, with all the details considered. You've been in business for a few years now, and you're ready to have a brand reflect the core of who you are while clearly defining your mission, vision, and values.

  • You feel confident that, with some direction, you'd be able to implement your new brand into your site on your own. A full site overhaul is something you're looking forward to a little later on down the line, but improving your brand identity is a huge first step. 

*Investments begin at $3,500 before add-on's with a 4-8 week timeline. Payment plans available.

what's included?

details & deliverables

Branding & Strategy

  • In-depth brand strategy document focusing on areas such as your business foundations, big dreams, industry impact, and visual creative identity
  • Mood board & style direction
  • Primary, secondary, tertiary, and submark logos
  • Color palette
  • Typography selections
  • Launch day post graphics for Instagram
  • Brand style guide on how to use your new brand.

Design Resources

  • Live, video call presentations
  • Brand style & file types guide with detailed instructions on how to use your new brand and files.


extra additions

social media kit

All the tools you need to implement your brand across your social platforms. Included are: 

- 6 custom Canva templates in both story and post size.
- Instagram highlight covers
- Youtube profile banner images
- Vimeo profile banner images
- Facebook profile banner images

Custom Pricing Brochure 

A complete investment guide as an editable file in Canva featuring your new custom branding to help your brand stand out from the rest when responding to inquiries. Up to 12 pages.

Marketing materials

Custom fit to your marketing needs. Service examples include customized Flodesk templates, additional brochures such as client welcome guides, lead magnet PDF's, etc. Please inquire for your individual marketing needs. 


all the information

What is the timeline for my project?

do you offer payment plans?

what is brand strategy?

how is this different than the brand intensive?

what is the average investment?

Each experience includes slight variations in timeline depending on scope of project. The full custom brand usually is about 4-8 weeks from start until project completion.

Yes! Payments will be due in this order: 50% retainer upon booking with the final payments divided into 3 or 4 installments.

This custom brand experience is for those who have been in business 2-3 years and are looking for a deeper strategic insight into their long term business goals (see "what is brand strategy" question below) alongside a more developed logo suite. This service also includes time for custom illustration which is not included in the intensive.

Each project is unique to your needs, and so no two projects are exactly the same. The average Lion & Lily investment custom brand projects begins at $3.5k

This is truly one of my favorite parts of the brand & web process - digging deep into who you are, and creating a roadmap to make those big business dreams actionable. Here’s a look at what’s inside: The Foundations: A unique look at your brand’s core roots by establishing your mission, vision, and values. The Big Dreams: Inviting God into the process for short and long-term goals for your business, as well as identifying ideal clients. The Impact: How your brand creates lasting value in the lives of your clients and in your industry. The Message: How you communicate your brand to others by developing your unique voice, verbiage, and mission statement. The Visual Identity: How your brand is perceived visually by others by details like fonts, colors, and overall client experience.

i'm interested in booking - what's next?

As a small boutique studio, I take on a limited number of projects per year. Please take a moment to fill out the client application form on my contact page. If our project goals align, I'll send out a link to schedule a discovery call with you where we'll review project details and get to know one another!


your experience with Lion & Lily:

A seamless experience designed to unveil the foundation of your brand purpose. Take a moment to pour a cup of your favorite tea (or coffee!) and fill out your client application form. I can't wait to hear your story!

apply here